In the automotive industry, a consumers’ perception towards a particular product, service, experience or a brand is not only based on the actual previous experiences, but is also conditioned on various other factors such as price, quality and after-sales service. Brand recall and recognition, manufacturers’ reputation, showroom experience, worker staffs’ association, quality of parts packaging etc., also play a vital role. Until and unless the organization learns about all these factors, there cannot be a successful chord between the company and the end-customer.
Being the 4th largest industry in the word, the Indian automotive industry comprising of design, development, manufacture, market or sell motor vehicles, involve a large supply chain management, which need to be carefully analyzed and worked through. The auto industry gets divided into four major verticals, namely Two-Wheelers, Passenger Vehicles, Commercial Vehicles and Three-Wheelers. With an overall automobile export business accounting to a 21% and domestic business accounting to a 13% year-on-year increase during the financial year 2018, India is standing at the verge of massive opportunities in terms of Automobiles. However in 2019, with slowdown in the industry, major issues such as difficulty in getting loans, uncertainties around the BS6 emission standards and diesel vehicles, then the Uber-Ola perspective where convenience points as an important factor in consumers’ mind, traffic problems and second hand car services picking up pace act as issues which need to be taken care of while bringing a product, service or advertisement to the market.
Keeping all these facets into mind, our Market Research, Mystery shopping, Strategy and consultancy services will help you grow in your product portfolio and the goal of making your consumer happy.
Producers and manufacturers need to adapt to the changing socioeconomical, regional and cultural market segmentations when it comes to demand and supply in context to their production and supply base footprints, supply chains, and product portfolios; and the opportunities that the emerging aftersales market offers.
India is a fast emerging hub for not only national but global R&D services and small-car manufacturing as well, identifying opportunities to make strong foothold across all the supply chain components and gaps to eliminate chaos and bring the industry pace back to normal.
Companies like Mahindra & Mahindra are enhancing their digital services and network while two-wheeler companies such as Hero Honda and Bajaj Auto want to better their consumer’s lives by introducing natural gas, are some of the initiatives which are being undertaken today. To understand what the need of the hour is, define probable goals and how to achieve those goals is what we can help you in.