Fast Moving Consumer Goods or Consumer Packaged Goods is the 4th largest sector in the Indian economy and involves products that can be purchased at low costs. Since FMCG products have a shorter shelf life, they are sold very quickly thereby resulting in higher consumer demand. Many a times, these products are sold in larger volumes with low margins. FMCG industry ranging from Foods and Beverages, which get further sub-divided into segments such as processed foods, dry goods, prepared meals, over-the-counter products, confectionery, snacks etc. and Home and Personal Care segments include products such as household cleaners, skin care, hair care, toiletries, cosmetics etc. The overall industry trend and forecast related to products, packaging, price, promotions, advertising, target market in terms of age, gender and taste preferences can then be formulated using our Market Research, Mystery shopping, Strategy and Consultancy services.
Agriculture is the primary source of livelihood for about 57% of India’s population, thereby making it a very important sector for market research. Multinationals today connect with farmers to be able to provide better facilities to the general public. To understand the farmers’ perspective, seed quality, livestock and animal health, machine equipment and gardening, our Market Research and Consultancy services will enable appropriate data and recommendations for the way ahead.