One of the most important factors to determine the target market in technology and telecommunication sectors is the technological advancement as per the geographies and its understanding amongst the end beneficiaries – businesses or individuals. Technology is growing manifolds today, and to be able to handle technology at such a fast rate is what the businesses need to comprehend today. India accounts for more than 50% market share of the US global sourcing business which means there is an abundant market waiting to be explored in the technology domain for India.
Digital industry is another growing instrument to understand todays’ business and customer. By utilizing all modes of digital media such as the Internet, Television Channels and Advertisement, Mobile Technology and Applications, Online Radio, Netcast and Podcasts and many more, customers can be engaged in real time.
Their inclination towards certain and specific products, services, advertisements can be analyzed well. Our services can help your organizations in providing important data that can be used to strengthen your virtual touch-points in terms of perceptions of your target audience and their ease of communication.
We enable our Market Research, Mystery shopping, Business Development and Strategic Consultancy services for technology to understand you as a Client, your long and short-term business and product/service goals, competitors; government involvement and initiatives for technology upgradation and how the end customer connects and benefits with your products and services.
Today, there is a need to evolve technologically, in every industry and sector, every business, brand and product. The economic growth what digital marketing and technological advancement showcases is startling. India’s growing IT Landscape and development is foreseen in industries such as but not limited to Infrastructure, Utilities, Automotive, Education, Healthcare, FMCG and so on. Topmost developing concepts include Internet of Things, Virtual Reality, Artificial Intelligence to name a few.
Rapid rise in competition and decrease in revenue generation per user has affected the IT & Telecom Sector inversely in identifying probable growth areas, both horizontally and vertically.
India’s government recently allowed upto 26% FDI in digital news and current affairs media. With the growing wave in Telecom Infrastructure & Networks, 5G, Mobile Services, Wi-Fi and Wireless industry, and the ever-expanding Media, the scope in these segments are limitless. But it is almost important to set achievable boundaries every now and then, and to do so, we provide the appropriate market research and business consultancy and business development elements to our Clients.