About Us

We, at Combine Ways, provide multi-core solutions at a single stop since the year 2014 across India. Our business and market research consultancy based out of India, works on the core objective of providing inclusive, competent and affordable services to our clients and associates nationally and globally.

Our end-to-end services include Business Consultancy, Market Research and Strategic solutions to establish your business as a whole or in specific arenas, including day-to-day operations and functioning as well. We help you understand your organization’s development and expansion perspectives and guide you into success. Our dedicated teams cater towards all your advisory needs covering Go-To-Market Strategy Planning, Market Research and Analysis, product or service development, Business Consultancy and Development, Operational Services such as telecommunication, information technology, human resources and marketing promotions to name a few.

Your incremental growth is vital for us. Along with catalyzing Indian and Global Organizations to reach their appropriate target market, Combine Ways also advices International Companies to enter the Indian market by extending Indian Governmental and Regulatory support including comprehensive expert opinions, securing approvals and helping organizations for compliance monitoring. We coordinate with highly experienced professionals & provide full range of market and regulatory advice on setting up of businesses as well.

We also enable the clients to identify their financial market standing, brand positioning and promotional strategies, in order to maximize customer relevancy, competitive distinctiveness, and thus the overall brand value. It is an important aspect for today’s businesses to understand that behavioral, rational and factual integration go hand-in-hand.

Businesses can gain an insight into their beneficiaries’ behaviors and perceptions and consumer psyche by thoroughly understanding them. By channelizing their time, energy and resources for the appropriate target market, brands can identify, modify and enhance their marketing and promotional strategies, how the macro and micro environment affects their customers, their information-processing abilities, and their mindset while the customer is in the pre-purchase, during the purchase or post-purchase phase. It is extremely important for an organization to know how their consumers feel, think and reason their way out to a purchase decision.

Meet Our Team

We work cohesively and collaboratively to achieve our end goals. The Consultancy and Market Research Segments in Combine Ways have been co-founded by Mr. Rakesh Malik and Ms. Ritika Malik.

We, as Business Associates and Market Research Consultants have a large stable network of suppliers all across the country to carry out quantitative and qualitative projects. Our completely efficient and trusted teams work alongside each other for accurate solutions.

Mr. Rakesh Malik

With over 32+ years of work experience in market consultancy & business development in numerous industries, the founder member of Combine Ways,
Mr. Rakesh Malik will be a key constituent in strategizing the way ahead for the Clients.

An integral member of the ICT department of India, he has managed global projects for various countries, and has previously been associated with companies such as Ericsson, Siemens, Nokia Siemens Networks and Alcatel Lucent.

Ms. Ritika Malik

As the founder member of Market Research segment at Combine Ways, Ms. Ritika Malik will be managing end-to-end MR projects and providing strategic expertise to the Clients.

With over 9+ years of work experience, and having managed global MR projects for countries like India, USA, UK, France, Germany, Sweden, Dubai, Singapore etc. in numerous industries, she has previously been associated with companies such as IBM, The Research Pacific Group and Chaos Global.

Clients and Associates

Through our accurate and efficient Market Research and Strategic Business Consultancy services, we have provided end-to-end solutions to clients across multiple industries and sub-sectors. 

We make a point to keep our current clientele satisfied with our services, along with continuously creating new clientele with our knowledge and expertise.

Perfetti Van Melle India Pvt. Ltd.

As Market Research Consultants for Perfetti Van Melle India, Combine Ways extended its services to identify and assess the effectiveness of table tools displayed at the general store counters, in order to understand impulsive and planned brand purchasing. We also helped evaluate what the customers really do as compared to what they claim they do. The study included a detailed observatory market research of the customers across Delhi.

Hartron Communications Ltd.

Listed as Director on Board for Hartron Communications Limited, Combine Ways supports them in Business Development and acts as exclusive Partners to promote, position their Customer Care /Call Center Facilities & Services as well. We run their Operations as end-to-end service partners serving their leading clients. We represent their brand at all leading NASSCOM initiatives.

Prime Group – Planet PCI Infotech Ltd.

As Business Advisors and Strategic Partners on Prime Group’s board, Combine Ways enhances their sales, marketing, business development & manages corporate relationships across IT/Telecom Space. We promote and position their HR Consulting Services as well and represent them at all leading Forums.

Previously, we have also created Customer Care BPO Operations for Planet PCI in Hyderabad as an end-to-end service. Our major Clients for Planet PCI are Telecom Operators, Technology Providers (OEMs) & Strategic Industries including System Integrators, State Government & Smart City Projects.

As Market Research Consultants, Combine Ways is currently supporting Prime Group to design and re-configure the Investment and Information Technology Framework in the country. To better understand Prime Group’s course of action, a thorough technological historical trend will be obtained and forecasting for the future will be developed. During the process, we will also focus on further enhancing the brand recall and recognition for Prime Group in the Indian market.

Indian Cancer Society in association with Research Pacific India Ltd.

As Market Research Associates for Research Pacific India Ltd. (RPI), Combine Ways carried out Market Research operations for Indian Cancer Society (ICS), and supported RPI in identifying ICS’ recent Cancer program’s success rate amongst numerous target group segments, namely artisans, teachers, mall staff, corporate office staff and garment factory staff.

KareXpert Technologies Pvt. Ltd.

As Business Consultants to KareXpert Technologies, Combine Ways has created a commercial model with Bharat Sanchar Nigam Limited (BSNL) on Revenue Sharing Model as E-Health Service Technology partners. We have also helped actualize a successfully running Business Model for them and supported in building their relationships with multiple Telecom Service providers, Mobile Operators, Fixed Broadband Operators and Virtual Network Operators in India. We have also positioned KareXpert Technologies and its solutions at various Smart City projects such as SMART City Healthcare Solutions – Innovating Digital Healthcare services.

As Market Research Consultants to KareXpert Technologies, Combine Ways is currently working on how to fully capitalize their services and applications’ multi-faceted environment and identify opportunities to expand their forum, understand their consumer base from a B2B perspective.

Cisco Systems India Private Limited.

As Business Consultants and Channel Partners to Cisco Systems, Combine Ways extends its services to position Cisco in the main stream of State Level and Smart City Projects. We place various Cisco Solutions like State IT dept. e-Office, E-SANCHAR, Wi-Fi enabled Smart Classrooms, and Gram Panchayat Office Video Conferencing solutions across its beneficiaries and win Enterprise business avenues for them.

As Market Research Consultants, Combine Ways is currently supporting them with understanding Cisco’s TAM basis its product segments across the country. To better understand Cisco’s course of action, a thorough historical trend in technology and Government funding actions will be obtained and forecast for the future will be developed. During the process, we will also focus on further enhancing the brand recall and recognition for Cisco in the Indian market.

R. V. Solutions Pvt. Ltd.

Listed as Director on Board for R. V. Solutions Pvt. Ltd., Combine Ways enhances their sales, marketing, business development and manages their corporate relationships as well. We also promote and position their innovative Telecom & IT products, Technology Solutions, end-to-end services portfolios and create new business avenues for them.

As part of their board we are currently supporting them for,

• Creating the Strategy and Action Plan
• Training the entire Sales and Business Development Team
• Capitalizing our Industry relationship and promoting their business
• Positioning their brand in various leading telecom clients and Forums
• Supporting to enhance the Business volumes

We represent their brand at all leading forums, support foreign companies to enter Indian market & aims to extend all the Regulatory support to attain their business objectives through comprehensive regulatory opinions, securing approvals & help them for compliance monitoring. Our major Clients are Telecom Operators, Technology Providers (OEMs) & Strategic Industries including System Integrators, State Government & Smart City Projects.

Pinnacle Digital Analytics Pvt. Ltd.

As Business Consultants to Pinnacle Digital Analytics, we have helped them create a successful Business Model and built relationships with numerous Telecom Service providers, Mobile Operators, Fixed Broadband Operators and Virtual Network Operators in India and Globally as their clientele.

We have also supported them to make revenues from sale of Software license and provision of Services (such as implementation, AMC etc.) at a specified cost to its customers. Combine Ways has created a commercial model with Bharat Sanchar Nigam Limited (BSNL) on Revenue Sharing Model as Customer Experience Management Solution providers.

Karvy Stock Broking Ltd.

As Business Associates to Karvi Ltd., Combine Ways has supported them in enhancing their Business while Managing Corporate relationships, for the entire IT/Telecom Space in India. We promoted their Financial Services and created Investment opportunities as Venture Capital group. We have also been able to fund various Startups through Karvy under Digital India and Make India initiatives.

Innertron Inc. Korea

As Business Associates to Innertron Inc., Combine Ways represents them across India as Country Liaison Office, promote and develop their business in the entire IT/Telecom Space while managing their corporate relationships. We also manage their Sales Operations in the perspective of Installations and Commissioning of their products, and got break through with leading Technology Providers like Ericsson, Nokia and VNL and have attained decent business volume.